PRIVACY POLICY

This Privacy Policy outlines how your personal data is collected, used, and shared when you visit or make a purchase from www.VitrumSmokeShop.com (the "Site").

PERSONAL INFORMATION WE COLLECT

Whenever you visit the Site, we automatically gather certain data about your device. This includes information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the Site, we also collect details about the web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. We refer to this automatically-collected data as “Device Information.”

Here are the technologies we use to collect Device Information:
- “Cookies” are data files placed on your device or computer that often include an anonymous unique identifier. For more about cookies, and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” monitor actions on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to track how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

When we talk about “Personal Information” in this policy, we are referring both to Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We generally use the Order Information that we collect to fulfill any orders placed through the Site (which includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Furthermore, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- Provide you with information or advertising related to our products or services in accordance with your preferences.

We use the Device Information that we collect to help us screen for potential risk and fraud (specifically, your IP address), and more broadly to improve and optimize our Site (for instance, by generating analytics about how our customers browse and interact with the Site, and to evaluate the effectiveness of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. More about how Google uses your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we may have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.

CHANGES

We may update this privacy policy occasionally to reflect changes to our practices or for other operational, legal, or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 21.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@vitrumsmokeshopsa.com.